Four years ago I decided to embark on one of the most challenging and rewarding adventures of my life to fulfill my childhood dream of starting a clothing brand. I’ve been working towards this for the past 20 years of my life. In high school I used to screen print tees in my garage with my friends and pass them out at the local skate park. I’ve always had an entrepreneurial spirit and a passion to do important things with my art.
Every CaliSoul design is inspired by real experiences, people, places and the stories that never get old. I am a California native and I have always felt a deep connection to the place I call home. I remember going to the beach with my family every weekend and the annual camping trips to the mountains. I find myself using those same experiences as the foundation of what CaliSoul is really about “family”. That’s why I didn’t have to look far when choosing the “official” mascot of CaliSoul, our family dog Bentley. I wanted an image that would really connect with people, while capturing the wild beauty of California with a never ending adventurous spirit and deep loyalty to family. Bentley embodies the spirit of CaliSoul and is a constant source of inspiration in my art.
I am a self taught artist with a degree in graphic design, I take great pride in every CaliSoul design I create. When I decided to start CaliSoul I really wanted to bring back the old school way of doing things, by creating each design by hand. I remember being a kid and going to the local skate shop to pick out a new deck. I was always so stoked to see the new illustrated graphics on the boards. I want you as my CaliSoul customers to have the same feeling I had when you wear your CaliSoul gear.
CaliSoul is more than a clothing brand, it’s a way of life. We live in a world that is very dark at times. I want CaliSoul to be a source of happiness and joy! CaliSoul is a brand for everyone, there are no secret handshakes or requirements. Come as you are, but you just have to be willing to smile a lot and have a good time. We support the weekend warriors, gypsy souls and never-ending dreamers.
I currently reside in Northern California and run CaliSoul with the help of my wife Kacy. My ultimate goal is to use CaliSoul as a platform to help support local charities that benefit animals and families. I plan on doing this grass roots style… one person and one t-shirt at a time.
Remember to Liv Luv Pla…
Alex M. Jimenez (CaliSoul Founder)